Marketing 4.0: Moving from Traditional to Digital (English Edition)
| Autor | |
| Número de artículo | 9541685442 |
| DE,FR,ES,IT,CH,BE | |
| Terminal correspondant | Android, iPhone, iPad, PC |
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Marketing 40 Moving from Traditional to Digital Kotler ~ Marketing 40 Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing Written by the worlds leading marketing authorities this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers more effectively Todays customers have less time and attention to devote to your brandand they are surrounded
Marketing 40 SpringerLink ~ Kotler P Hermawan K Setiawan I 2017 Marketing 40 Moving from Traditional to Digital Wiley Hoboken NJ Google Scholar Kozinets RV Wojnicki AC Wilner SJS De Valck K 2010 Networked narratives understanding wordofmouth marketing in online communications